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Advertising and Public Relations, profile "Advertising and Public Relations"

Herzen Russian State Pedagogical University
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Cost of tuition per year

About the training program

The program is aimed at training specialists who, based on the acquired professional knowledge, skills, and formed competencies, can independently participate in the management and organization of the work of advertising services and public relations departments of organizations and enterprises; form and maintain a positive image of companies; develop advertising strategies and business plans for leading organizations; bring goods and services to leading market positions; participate in the organization and conduct of marketing research.

What will they teach you?

  • Интегрированные коммуникации
  • Копирайтинг
  • Медиапланирование
  • Правовое регулирование связей с общественностью и рекламы
  • Организация и проведение коммуникационных кампаний
  • Основы управления проектами в рекламе и связях с общественностью
  • Этическое регулирование связей с общественностью и рекламы

What do graduates do?

Students receive a fundamental education in the field of applied communications, a prestigious specialty in demand by the market, and an interesting profession for self-realization and creativity. Graduates can apply for positions in communication agencies, advertising departments of organizations, public relations services, media, marketing structures of enterprises, press services of large companies and government bodies, non-profit organizations, creative bureaus, and digital agencies.

Entrance exams

Exam 1 of 2

Social Studies, History or Foreign Language - one entrance test at the applicant's choice

Exam 2 of 2

Russian as a foreign language

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