About the training program
The program is aimed at in-depth training of specialists in marketing, cognitive neurosciences, and consumer behavior modeling. The program is focused on modern research on the specifics of neurophysiological and cognitive mechanisms determining consumer behavior – issues that never lose their relevance, especially in the field of trade. The program is focused on acquiring practical skills in conducting neuromarketing research, data analysis, and developing business recommendations. The use of advanced technologies in combination with fundamental scientific knowledge will allow the graduate to be competitive in the labor market.