Direction, code 42.04.02
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About the training program
Communication planning, establishing effective communication channels with diverse target audiences in new media is becoming a key factor in the successful implementation of the development strategy of organizations and enterprises. In this regard, there is a need for specialists with universal knowledge and skills in the development and implementation of communication strategies of the company, and new professions: digital marketer, community manager, creator, brand journalist, content manager, website editor, analyst-communicator.
What you will learn
- Strategic communications of companies and organizations
- Media communications and journalism as information influence systems
- PR in the media industry
- Fake news and information wars in corporate communications
- Media communication strategies in social networks and content marketing
- Media metrics and media trends of the communication industry
- Creative technologies in communication marketing
- Legal regulation of communication activities
- Media Production Workshop in new environments
What do graduates do for a living?
A degree in journalism meets the educational requirement for many entry-level roles in the field, including reporter, writer, and editor. The fundamental knowledge gained during the program provides the basis of competencies that offer help with career prospects. The program offers an over-active training direction that will give its graduates obvious competitive advantages. Graduates can work in information holding companies, mass media and QMS, communication agencies, brand agencies, press services, and commercial companies.