Direction, code 39.04.01

Sociology

Southern Federal University
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About the training program

The Master's program is designed for applicants who want to become professionals in the field of media research and mass communications. As a result of mastering the program, graduates receive knowledge that allows them to be competitive in the media analytics market, with an in-depth study of the laws of modern mass communications, the functioning of the media market, the specifics of communication in the Internet space, politics and consumption, as well as the functioning of fake news and hybrid wars

What you will learn

  • Media and mind manipulation
  • Sociology of mass communications
  • Fake News and hybrid wars
  • Sociology of Advertising
  • Sociology of Art
  • Media planning and media research
  • Communicative conflictology
  • Political communication studies
  • Sociology of the Internet

What do graduates do for a living?

The set of competencies formed within the framework of the master's program, knowledge of relevant conceptual approaches and practices of communication management, as well as the analytical and research skills formed, ensure the readiness of graduates to work in analytical sociological centers, offices of political parties, state and municipal management structures, PR and GR divisions, business structures, in organizations engaged in analytical work, expert and consulting activities in the media sphere and management.

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