About the training program
From the very first year, students gain intensive practical immersion in the profession. They study the full range of integrated marketing communications, the current state of the communications services market in Russia and abroad, strategies and technologies for shaping public opinion, image, and reputation, the secrets of election campaigns, crisis management, and online promotion tools.
The program’s core disciplines include: “New и Social Media,” “Fundamentals of Graphic Design,” “PR and International Relations,” “Management Psychology,” “Business Etiquette,” “Imagology,” “Management,” “Marketing,” “Theory and Practice of Mass Communications,” and others.
What do graduates do?
Graduates will be able to conduct communication campaigns, manage reputational risks, promote goods and services, carry out PR research, shape corporate culture, and build effective communications with all groups that influence a company’s performance. Your main tool is information, while advertising and PR are applied in tourism, aviation, banking, education, international relations, public policy, pharmaceuticals, utilities, energy, and other fields.
Starting as an assistant, aide, or intern, you can eventually become the general director of a communications holding company, head of a public relations department, or a company vice president for strategic communications.
