About the training program
The program prepares specialists for management in the field of communications, advertising, and creative industries. Students learn to conduct managerial activities in agencies, develop strategic concepts, business plans for promotion, and evaluate the effectiveness of PR campaigns. They study the communications of design agencies and cultural institutions, develop conceptual products, master trend creation and visual marketing. Brand management is central: students master tools for creating a unique image, corporate identity, and company positioning, as well as a set of integrated marketing communications for managing brand loyalty and reputation.