Advertising and public relations. Advertising and public relations in the industry (design and fashion)

St. Petersburg State University of Industrial Technologies and Design
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180
Contract-based places
0
places on a budget basis
320 000
Cost of tuition per year

About the training program

The program combines knowledge from various fields such as marketing, communications, fashion and design history, art, and culture, allowing students to gain a deep understanding of the industry. All specialized disciplines of the program are dedicated to the creative sphere of design and fashion. Both the specifics of promotion in this field and the peculiarities of communication activities by industry enterprises are studied.

What will they teach you?

  • Основы и нормы брендинга как маркетинговой коммуникации
  • Основные виды и средства современного дизайна в контексте ценностного измерения массовых коммуникаций

What do graduates do?

Specialists who have mastered this educational program work in the creative industries, which include fashion, design, art, photography, cinema, music, and video games. They promote designer brands, support the communications of fashion houses, participate in the development of conceptual clothing brands, organize music and film festivals, fashion shows, cooperate with independent publications, participate in specialized biennales in Russia and abroad, work in showrooms of Russian designers, and organize their own business in the field of fashion and design.

Earnings of specialists

от75 000 ₽
without experience
Beginner
of120 000 ₽
1-3 years
Experienced
of150 000 ₽
from 3 years old
Expert

Entrance exams

Exam 1 of 3

social studies

Exam 2 of 3

History / Foreign Language / Computer Science / Literature

Exam 3 of 3

Russian language

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