About the training program
An advertising specialist (a program based on nine years of schooling for citizens of the CIS) plays a key role in the information environment, focusing efforts on informing consumers about new products and services. They strive to create a positive image of both the product or service itself and its manufacturer. The advertising specialist’s primary goal is to stimulate sales, making them an important participant in the marketing process.
An advertising specialist develops and implements advertising campaigns, selects effective communication channels for reaching the audience, creates advertising materials and content, and analyzes and evaluates the results of advertising activities.