About the training program
This field of study (based on completion of 11 school grades for CIS citizens) assumes that an advertising specialist plays a key role in the information environment, focusing efforts on informing consumers about new products and services. The specialist seeks to create a positive image of both the product or service itself and its manufacturer or provider. The main goal of an advertising specialist is to stimulate sales, making them an important participant in the marketing process.
An advertising specialist develops and implements advertising campaigns, selects effective channels for communicating with the audience, creates advertising materials and content, and analyzes and evaluates the results of advertising activities.