About the training program
The educational program "Advertising and Public Relations in Brand Communications" is focused on solving complex tasks related to advertising and PR in brand communications. During the training process, project methods of work and interaction with practicing specialists from leading branding agencies are actively used. Students study the basics of brand management, the specifics of organizing and operating the company's communication structure, develop skills in developing advertising products, organizing special events for branding organizations, projects, and territories. Significant attention is paid to developing creative thinking skills and working with digital tools in students.