About the training program
The educational program "Advertising and Public Relations in the Commercial Sector" is aimed at the professional training of highly qualified practice-oriented specialists in the field of advertising and PR communications for commercial companies. During the training, students study modern approaches to creating an effective communication structure of the organization, master the technologies of developing advertising products, advertising and PR materials for offline and online distribution, the technologies of organizing advertising and PR campaigns, promotions, special events, and methods of assessing their effectiveness.