About the training program
The aim of the programme is to train, through an interdisciplinary approach, specialists in advertising and public relations who possess a broad range of competencies in international and social relations in Eurasia; understand the specific features of the development of public relations and social communication in the region; and are familiar with the national, social, cultural and economic factors shaping trends in brand development and advertising across the Eurasian space. The relevance of the programme is determined by the transformation of international relations in the modern world and the growing importance of the Eurasian space in the global economy and politics, as well as in industrial and social development.