About the training program
A unique program that combines the study of Turkish, advanced management technologies, and immersion in the cultural aspects of tourism, while developing the communication and professional skills needed to work in the tourism industry in an international environment. You will study: an economics module (tourism enterprise marketing, finance, and budget management); a management module (tour operator management, HR, and staff motivation); a socio-cultural module (the cultural heritage of China and the world, sustainable and eco-friendly tourism, and the development of tourism clusters); and a communication module (English and Chinese, intercultural communication, and professional ethics).








