About the training program
The aim of the programme is to develop fundamental knowledge and practical skills in marketing and management. A special focus is placed on developing students’ practical analytical skills in the areas of marketing decision-making, research into the characteristics of product markets, and management of a company’s marketing strategy. Considerable attention is devoted to planning and organising marketing communications among market participants. Competitive advantages of the programme: it is delivered by lecturers with experience in marketing, marketing research, and communications; the programme is adapted to the current conditions in which organisations operate in the market.