About the training program
The programme is delivered in English. Branding technologies in advertising are methods that help create a unique brand image in consumers’ minds. Core branding technologies are based on consumption motives, sociocultural codes, and consumers’ behavioural stereotypes. You will learn to: identify current global trends and developments in the communications industry; plan and implement rebranding; develop a media plan to promote a brand and manage its growth; maintain brand image; create company/product names; develop a corporate identity and brand guidelines.