About the training program
Branding technologies in advertising are methods that help create a unique brand image in consumers’ minds. The main branding technologies are based on consumption motives, sociocultural codes, and buyers’ behavioral stereotypes. You will learn to: navigate current global trends and developments in the communications industry; plan and implement rebranding; develop a media plan to promote a brand and manage its development; maintain a brand’s image; create company/product naming; develop a corporate identity and brand guidelines.