About the training program
You will study: communication theory — the fundamentals of communication theory, the psychology of mass communication, the sociology of mass communication, and the theory and practice of mass media; modern communication practices — the fundamentals of integrated communications, visual communications, verbal communications, modern Internet communications, crisis communications, and social media communications; marketing — the fundamentals of marketing, marketing research and situational analysis, and event marketing; advertising theory and practice — photography in advertising, advertising design, creative advertising, video advertising, print advertising, outdoor advertising, copywriting, and naming.