About the training program
The aim of the programme is to develop fundamental knowledge and practical skills in marketing and management. A special focus is placed on developing students’ practical analytical skills in the area of marketing decision-making, researching the specific characteristics of product markets, and managing a company’s marketing strategy. Considerable attention is devoted to planning and organising marketing communications among market participants. The programme’s competitive advantages include instruction by teachers with experience in marketing, marketing research, and communications, as well as the programme’s adaptation to the current conditions in which organisations operate in the market.
