Advertising and public relations

National Research University Higher School of Economics
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15
Contract-based places
10
places on a budget basis
750 000
Cost of tuition per year

About the training program

In the ranking of the Association of Communication Agencies of Russia (AKAR), the program was recognized as the best among the departments of Russian universities preparing specialists in the field of advertising. The program has no analogs in the Russian education market and provides an opportunity to obtain a diploma in two areas of bachelor's training: 42.03.01 "Advertising and Public Relations" 42.03.05 "Media Communications" The program prepares universal communications specialists through the integration of general humanities disciplines, specialization subjects, and a wide range of practical activities in partnership with leading companies.

What will they teach you?

  • Development and implementation of PR strategies
  • Effective use of media channels
  • Market and audience analysis
  • Brand and reputation management
  • Development and implementation of PR strategies

What do graduates do?

The conditions for the development of the communications sector in Russia require a modern specialist to enter the labor market with certain skills: - It is necessary to be able to clearly build a campaign; - Find non-standard approaches; - Think several steps ahead and be able to quickly adapt to current market conditions (master new approaches, tools, communication channels). We train highly qualified specialists with high-quality humanities knowledge and strong practical skills. Our graduates confidently join the work process immediately after graduation.

Pass score on budget

2025
120
2024
120
2023
120

Entrance exams

Exam 1 of 2

Russian language

Exam 2 of 2

English language / History

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