About the training program
During the training, students acquire knowledge of the main methods of collecting, processing, and visually presenting information; knowledge of situational analysis tools; skills in developing and promoting communication campaigns; creating media texts and other communication products; skills in processing and analyzing Big Data for creating communication products; skills in business communication and negotiation, as well as speech culture. A distinctive feature of the "Advertising and Public Relations" direction is the opportunity to study some professional disciplines in English (as part of elective courses and electives).