Advertising and public relations

Immanuel Kant Baltic Federal University
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40
Contract-based places
15
places on a budget basis
240 000
Cost of tuition per year

About the training program

The program prepares specialists in the field of advertising and public relations who are professionally versed in methods and technologies of working with public opinion and are capable of applying them at a basic level in any field (micro and macro business, politics, culture, education, etc.). In-depth knowledge gained in the field of worldview disciplines (philosophy, cultural studies, literature, history, psychology, cinematography, etc.) allows for the formation of a solid foundation for the development of a creatively thinking personality. The 2025 intake provides for graduates to obtain additional specializations in the fields of brand-integrated management and graphic design in visual communications.

What will they teach you?

  • Working with opinion leaders
  • Interaction with target audiences
  • Creating products from concept to realization
  • Successful management of image and business reputation

What do graduates do?

Most theoretical and practical disciplines are mastered under the guidance of experienced teachers — heads of advertising and MICE agencies, marketing departments, press services, SMM agencies. Training takes place in various formats: master classes, meetings with experts, practical tasks based on real cases. Specialists in the field of advertising and public relations are in demand in the labor market. After training, graduates can realize themselves both in government and commercial organizations, coordinating strategic communications or working on their own media project.

Pass score on budget

2024
260
2023
260
2022
228

Entrance exams

Exam 1 of 3

Russian language

Exam 2 of 3

Social studies

Exam 3 of 3

History/Foreign Language

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