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Advertising and public relations

Peter the Great St. Petersburg Polytechnic University
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45
Contract-based places
10
places on a budget basis
326 000
₽
Cost of tuition per year

About the training program

The relevance of the educational program is due to the fact that the role of these communications in the social life of society is comparable to the importance of blood circulation for the functioning of the human body. According to the Atlas of New Professions 3.0, this direction of training is among the top 5 most in-demand professions of the future.

What will they teach you?

  • Development of strategic thinking, end-to-end communication design, cross-sector collaboration, partnerships, and joint project implementation
  • Organizational, managerial, project-based, and research activities across broad segments of the communication market: governmental, commercial, and public sectors
  • Creation of modern media projects, advertising texts and graphics, internet advertising, organization of congress and exhibition events, development and execution of advertising/PR strategies, and di

What do graduates do?

• Public Relations Specialist • International Advertising Project Manager • Account Manager • SMM Specialist • Media Buyer • Internet Marketer • Targeting Specialist

Pass score on budget

2025
120
2024
120
2023
120

Entrance exams

Exam 1 of 2

Social Studies

Exam 2 of 2

Russian Language

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