Management (Strategic and Innovative Marketing) in English

South Ural State University (National Research University)
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30
Contract-based places
0
places on a budget basis
260 000
Cost of tuition per year

About the training program

The program is aimed at training management specialists who will manage marketing in a company and establish and develop customer-oriented marketing management structures. Master's students study issues related to forecasting market prospects, developing new promotion technologies, and designing marketing strategies. The uniqueness of the program lies in organizing interaction with business entities through solving real tasks and issues faced by enterprises. The university has created a multicultural environment that provides for joint study by students from different countries. The program is delivered in English. It is available for admission under the quota of the Government of the Russian Federation.

What will they teach you?

  • Формирование эффективного комплекса международного маркетинга.
  • Осуществлять разработку инструментальных стратегий маркетинга.
  • Прогнозирование рыночных перспектив продукции, разработка новых технологий продвижения товаров и услуг.
  • Навыки бренд-менеджмента, создания и развития торговых марок, управления марочным капиталом.
  • Навыки по выводу на рынок новых товаров / брендов и ребрендингу.

What do graduates do?

• Head/Lead Specialist of the Strategic Development, Marketing, Advertising, PR Department at enterprises (manufacturing or trading) in both medium-sized businesses and transnational corporations; • Head of the Department/Lead Specialist of marketing and consulting agencies, marketing analyst.

Pass score on budget

2025
30

Entrance exams

Exam 1 of 1

Master’s Exam (Marketing and Project Management)

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