About the training program
The Branding and Business Reputation master's program is designed to provide professional training for master's students in strategic brand management. The curriculum includes both core disciplines in advertising and public relations (Advertising and Public Relations Technologies in Various Fields of Activity; Content Development and Promotion, etc.) and specialized courses (Branding Technologies; Corporate Culture and Business Reputation; Current Trends in the Semiosphere of Advertising; Place Branding; Brand Valuation; Image-Building Technologies in Business Communications, etc.).
