About the training program
The master’s programme is designed to provide professional training for master’s students in advertising and public relations for government organizations and enterprises, as well as commercial organizations and businesses. The curriculum includes both core disciplines in advertising and public relations (Advertising and Public Relations Technologies in Various Fields of Activity; Content Development and Promotion, etc.) and specialized disciplines (Managing Verbal Communications in Public Administration, Public Relations and the Personal Branding of Civil Servants, Negotiation Processes and Conflict Management, Professional Competencies and Managerial Communications of Civil Servants, Business and Political Communications in the Public Administration System, etc.).
