Home pageAbout RussiaStudy opportunitiesFind a universityHow to applyAbout the project
University account

Federal State Budgetary Educational Institution of Higher Education “Saint Petersburg State University of Economics”

Saint Petersburg
University website
Federal State Budgetary Educational Institution of Higher Education “Saint Petersburg State University of Economics”
Federal State Budgetary Educational Institution of Higher Education “Saint Petersburg State University of Economics”
Federal State Budgetary Educational Institution of Higher Education “Saint Petersburg State University of Economics”
Federal State Budgetary Educational Institution of Higher Education “Saint Petersburg State University of Economics”
Federal State Budgetary Educational Institution of Higher Education “Saint Petersburg State University of Economics”
Federal State Budgetary Educational Institution of Higher Education “Saint Petersburg State University of Economics”
Federal State Budgetary Educational Institution of Higher Education “Saint Petersburg State University of Economics”
Federal State Budgetary Educational Institution of Higher Education “Saint Petersburg State University of Economics”
1/4
About the UniversityTraining programsAdmission rulesDormitoriesEmployment of graduates

Advertising and Public Relations

Federal State Budgetary Educational Institution of Higher Education “Saint Petersburg State University of Economics”
Подать документы
63
Contract-based places
0
places on a budget basis
220 000
₽
Cost of tuition per year

About the training program

The educational program “Media Product and Digital Communications” trains specialists who create modern media products and build digital communications for a company, brand, or project. The program covers the full cycle: from concept development and media content production to promotion, data analysis, and monetization. Students in the “Advertising and Public Relations” field choose the “Media Product and Digital Communications” profile in their second year.

What will they teach you?

  • С первого курса студенты погружаются в создание реальных коммуникационных продуктов от концепции до публикации, работая в командах над коммерческими и социальными задачами
  • Особое внимание уделяется формированию ключевых цифровых компетенций от анализа алгоритмов платформ и работы с данными до использования инструментов ИИ для планирования и создания контента

What do graduates do?

- Digital Marketing and SMM Specialist - Digital Product and Interface Designer - Brand Manager - Corporate Website Editor - Content Manager - Event Manager - Corporate PR Specialist Graduates become architects of the digital environment: they create new formats, manage brand reputations in an era of high-speed information, launch immersive campaigns, and build loyal audiences—key competitive advantages for any company today.

Entrance exams

Exam 1 of 6

Social Studies

Exam 2 of 6

Russian language

Exam 3 of 6

Foreign language (elective)

Exam 4 of 6

History (choose one)

Exam 5 of 6

Computer Science (optional)

Exam 6 of 6

Literature (optional)

Our other training programs

Hello!Shall we talk?Ask questions!I will answer any question!Any questions?Ask!Any questions left?Ready to help!I will be glad to help!Click on me!