Marketing

Financial University under the Government of the Russian Federation
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50
Contract-based places
10
places on a budget basis
255 000
Cost of tuition per year

About the training program

The program is aimed at training specialists in management and marketing, which will ensure a successful career as a marketer, digital marketer, brand manager, as well as a business development specialist. A marketer’s professional activity is related to the development of production and the service sector, the selection and modification of product assortments, ensuring the efficiency of entrepreneurial activity, as well as the management of product and pricing policies. The program places great emphasis on developing a company promotion strategy based on market analysis, in order to improve the effectiveness of advertising channels and identify new ones. The program’s strategic partner is the Non-Profit Partnership “Guild of Marketers.”

What will they teach you?

  • Проводить маркетинговые исследования, изучать и прогнозировать спрос потребителей, анализировать маркетинговую информацию, конъюнктуру товарного рынка
  • Выбирать современные методы продажи товаров и оказания услуг в условиях цифровой экономики, формировать имидж организации и управлять брендами
  • Разрабатывать сбытовую политику организации, формировать каналы распределения и систему товародвижения
  • Разрабатывать политику ценообразования, оценивать внутренние и внешние факторы формирования цены, осуществлять ее корректировку на основе рыночной конъюнктуры
  • Управлять маркетинговой деятельностью организаций на основе базовых теоретических знаний и практических профессиональных навыков
  • Управлять коммуникационными системами, интегрировать средства продвижения товаров в комплекс маркетинговых коммуникаций

What do graduates do?

- Generalist Marketer / Marketing Manager: Responsible for the full range of marketing at the product, brand, or regional level - Brand Manager - Assistant / Junior Marketer - SMM Manager / Content Manager: Develops a social media presence strategy, creates and publishes content, and manages communities - Marketing Research Specialist - PR Manager / Public Relations Specialist - Marketing Consultant / Strategist - Traffic Manager: A specialist focused on buying and optimizing traffic from all advertising sources

Pass score on budget

2025
275
2024
268
2023
261

Entrance exams

Exam 1 of 6

Mathematics

Exam 2 of 6

Russian language

Exam 3 of 6

Foreign language

Exam 4 of 6

History

Exam 5 of 6

Social Studies

Exam 6 of 6

Computer Science

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