About the training program
As a result of mastering the program, students acquire specialized knowledge in the field of advertising and PR technologies and master the most necessary skills and competencies for an advertiser and PR specialist – the ability to project and creative thinking, communication interaction, strategic design, command of foreign languages, design skills for developing a corporate identity, helping them to successfully realize themselves in a constantly changing market. The focus is on studying innovative promotion technologies, including internet marketing and SMM management.
What do graduates do?
Graduates of the training direction 42.03.01 Advertising and Public Relations can work in various fields related to communications, marketing, and PR. Specialists perform a wide range of tasks aimed at promoting brands, products, and services, as well as maintaining a positive image of companies. Graduates can work as advertising and PR managers in business, government agencies, media, and design agencies, as well as specialists in advertising and PR agencies. The professions of brand manager, press secretary, copywriter, and speechwriter, who create effective texts and public speeches, are in demand. Contextual advertising specialists, marketers, and image makers shape brand images
