Patrice Lumumba Peoples’ Friendship University of Russia

At RUDN University, you can study the “Advertising and Public Relations” program in the following specializations: Advertising Management; Public Relations Management; Advertising and Public Relations in the Digital Environment (Digital Master’s Program); Business Communications Management. As part of the program, students master the full range of integrated marketing communications, the current state of the communications services market in Russia and abroad, strategies and technologies for developing intangible assets (loyalty, commitment, image, reputation), crisis management, and communication with key audiences, including government authorities, investors, clients, journalists, and others.