About the training program
The program prepares specialists for management in the field of communications and marketing. Students learn to conduct managerial activities in agencies, develop strategic concepts, business plans for promotion, and evaluate the effectiveness of advertising campaigns. They study the communications of creative clusters, design bureaus, and cultural institutions, master the development of conceptual products, trend creation, and visual marketing. The key unit is brand management: mastering tools for creating a unique image, positioning, and managing brand reputation using integrated marketing communications.