Advertising and public relations

St. Petersburg State University of Industrial Technologies and Design
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60
Contract-based places
9
places on a budget basis
180 000
Cost of tuition per year

About the training program

In market conditions, almost any product or service needs advertising. This ensures high demand for advertising specialists in the labor market. Students learn to create advertising texts and projects, develop advertising strategies for businesses, government agencies, and public organizations, and work with tools for promoting products and services in the media and the Internet.

What will they teach you?

  • Принципы и технологии разработки, производства и подготовки PR-продукта
  • Разнообразие цифровых коммуникационных средств и технологий
  • Принципы использования рекламных медиатехнологий в местных, региональных и глобальных процессах
  • Алгоритм разработки стратегических концепций коммуникационной деятельности
  • Инструментарий оценки эффективности коммуникационных кампаний

What do graduates do?

Graduates work in advertising departments and press services of commercial companies and government organizations, in media holdings and media.

Pass score on budget

2025
242

Earnings of specialists

от80 000 ₽
without experience
Beginner
of120 000 ₽
1-3 years
Experienced
of250 000 ₽
from 3 years old
Expert

Entrance exams

Exam 1 of 3

Russian language

Exam 2 of 3

social studies

Exam 3 of 3

History / Foreign Language / Computer Science / Literature

Our other training programs

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