About the training program
Sociology is a program for those who want not just to observe social change, but to analyze society using scientific methods, identify hidden patterns, and propose solutions to real problems in the economy, politics, culture, and everyday life. You will learn to provide sociological support for managerial and business decisions (diagnosing social attitudes, analyzing public opinion, forecasting social processes), work with various social groups using modern methods of data collection and analysis (surveys, focus groups, interviews, Big Data), and apply sociological research methods and statistical analysis.
What do graduates do?
Graduates of the program are in demand in research centers, marketing and consulting agencies, government bodies, IT corporations, and media organizations, where they are required to analyze social processes, understand the behavior of individuals and groups, and turn data into effective management and business decisions.
Major IT companies (Yandex, VK, Ozon, Wildberries), online platforms, and digital agencies (UX research, user experience analysis, study of digital behavior, work with big data on users). HR departments of large companies, recruitment agencies, consulting. Media holdings, PR and communications agencies, publishing houses. Sociological centers (VTsIOM, FOM, Levada Center), etc.
