Peter the Great St. Petersburg Polytechnic University

The program is a unique educational field that combines the fundamental principles of statistics and neuroresearch methods to develop and apply innovative marketing strategies. The main goal of the program is to train specialists in the statistical processing of data about consumers, competitors, and the market as a whole for addressing marketing challenges in various organizations and industries. The program is interdisciplinary and aimed at preparing specialists capable of applying advanced statistical methods and neuroresearch in marketing strategies, making informed decisions based on data analysis.