Federal State Budgetary Educational Institution of Higher Education “Saint Petersburg State University of Economics”

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Federal State Budgetary Educational Institution of Higher Education “Saint Petersburg State University of Economics”
Federal State Budgetary Educational Institution of Higher Education “Saint Petersburg State University of Economics”
Federal State Budgetary Educational Institution of Higher Education “Saint Petersburg State University of Economics”
Federal State Budgetary Educational Institution of Higher Education “Saint Petersburg State University of Economics”
Federal State Budgetary Educational Institution of Higher Education “Saint Petersburg State University of Economics”
Federal State Budgetary Educational Institution of Higher Education “Saint Petersburg State University of Economics”
Federal State Budgetary Educational Institution of Higher Education “Saint Petersburg State University of Economics”
Federal State Budgetary Educational Institution of Higher Education “Saint Petersburg State University of Economics”
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Advertising and Public Relations

Federal State Budgetary Educational Institution of Higher Education “Saint Petersburg State University of Economics”
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63
Contract-based places
0
places on a budget basis
220 000
₽
Cost of tuition per year

About the training program

The “Communication Product Design” educational program trains sought-after specialists of the new generation who can not only create creative concepts but also manage them at every stage—from generating an idea to its final implementation. The program is structured as a career track in the creative industry: from academic assignments to working with real brands. From their first year, students create products ranging from a startup’s visual identity to a content strategy for a well-known company. Students in the “Advertising and Public Relations” program choose the “Communication Product Design” specialization in their second year.

What will they teach you?

  • На программе осваивается полный цикл создания коммуникационного продукта: от анализа рынка, позиционирования и стратегии, до дизайна, реализации и оценки эффективности
  • Студенты научатся запускать и продвигать продукты в реальной среде: анализировать аудиторию, исследовать тренды и адаптировать дизайн под разные платформы
  • Параллельно осваиваются фото- и видеопроизводство, подкасты, графический и web-дизайн. Студенты формируют сильное портфолио и приобретают опыт работы с брифами и работодателями уже во время учёбы

What do graduates do?

- Digital Marketing and SMM Specialist - Digital Product and Interface Designer - Brand Manager - Corporate Website Editor - Content Manager - Event Manager - Corporate PR Specialist - Internal Communications Manager Graduates can work with brands in the digital environment, engage in dialogue with audiences across all channels, and create not merely visual solutions but effective tools for addressing business objectives.

Entrance exams

Exam 1 of 6

Social Studies

Exam 2 of 6

Russian language

Exam 3 of 6

Foreign language (at choice)

Exam 4 of 6

History (optional)

Exam 5 of 6

Computer Science (choose one)

Exam 6 of 6

Literature (elective)

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