About the training program
The program provides training for promoting commercial and social projects using traditional and online marketing. The training includes about 40 specialized disciplines covering digital marketing, social media management, SEO, content marketing, and data analytics. Students study modern tools for identifying the target audience and increasing the online presence of brands. Special attention is paid to business communications, and the theoretical part is combined with practice in leading agencies and organizations. Graduates receive a wide range of career opportunities.
What do graduates do?
Graduates of the "Marketing and Business Communications in the Internet and Media" specialization are in demand in digital agencies, media, corporations, and the IT sector. They can work as brand managers, shaping company development strategies, or as specialists in contextual and media advertising, promoting products in online and offline environments. SEO specialists optimize websites for search engines, while SMM managers develop brands in social networks. Web analysts study data to improve the effectiveness of marketing campaigns. A career as a marketing or internet project manager is possible. Press service employees manage the external communications of companies.
