Management (educational program focus/profile: Digital Marketing and Brand Management)

Smolensk State University
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24
Contract-based places
0
places on a budget basis
133 000
Cost of tuition per year

About the training program

The goal of the program is to prepare highly qualified managers (marketers) capable of creative thinking, analysis, making effective management decisions in the digital economy, and using modern marketing and brand management tools. Graduates are in demand and competitive in the labor market. Program tracks: 1. Basic fundamental knowledge in management and marketing; 2. Information technology in management and marketing, Python and artificial intelligence; 3. Internet marketing and digital analytics; 4. Brand Management. You will be able to obtain two diplomas simultaneously: manager (bachelor) and web designer (diploma of additional education).

What will they teach you?

  • Научитесь: анализировать рынок, разрабатывать рекламные кампании; использовать программы графического дизайна; создавать сайты, приложения; настраивать рекламные каналы;

What do graduates do?

Graduates will be able to work as: internet marketers, brand managers, digital analysts and SMM managers, web designers and PR managers. Employment: - advertising and branding agencies; - internet and web studios; - marketing research agencies; - marketing services of production enterprises; - online stores and trading enterprises; - banks; - state and municipal authorities; - in the field of freelancing and managing one's own business.

Earnings of specialists

от55 000 ₽
without experience
Beginner
of150 000 ₽
1-3 years
Experienced
of300 000 ₽
from 3 years old
Expert

Entrance exams

Exam 1 of 1

Entrance exams

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